A technical SEO audit checks whether search engines can discover, understand and access the pages that matter. Pair automated checks with a review of the actual customer journey.
Check crawling and indexing
Review robots directives, canonical tags, noindex rules and important URL responses. Confirm that valuable pages are not blocked or accidentally excluded.
Review XML sitemaps and internal links
Include canonical, indexable URLs in the sitemap and keep it updated. Ensure important service pages can be reached through useful internal links, not only through the sitemap.
Fix duplication and status-code issues
Look for redirect chains, broken links, duplicate URL variants and soft 404s. Choose canonical URL patterns and apply them consistently.
Improve page-level signals
Give key pages descriptive titles, useful meta descriptions, clear headings and content aligned with search intent. Metadata supports clarity but does not guarantee rankings.
Validate structured data
Use relevant schema types only when they accurately describe visible page content. Test markup and avoid unsupported claims, fake reviews or irrelevant schema.
Prioritize by impact
Combine Search Console findings, crawl results, analytics and business priorities. Fix issues that affect important pages first, then schedule routine checks.
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